It’s been a successful year for Smeg when it comes to awards, especially at the ERT Awards in London on the 19th October. We were delighted to be recognised for not just one, but two prestigious awards; White Good Supplier of the Year award and Domestic Appliance Product of the Year, two huge achievements for our retail team.
Smeg was nominated in two categories; “White Good Supplier of the Year award” and “Domestic Appliance Product of the Year” for our brilliant stand mixer. We had no idea that we would take both awards home with us but it was a very welcome surprise! We are so proud of our brilliant team who have worked tirelessly and fully deserve this accolade. These awards follow Smeg winning the 2015 “Sirius supplier of the Year” at the Sirius Trade show in September and “Supporter of the Independent” award from Euronics in December 2014. We are proud to hold all three major supplier of the year awards in a 12 month period. It’s testament to our ongoing support of the independent channel. Long may it continue.
“We are proud to hold all three major supplier of the year awards in a 12 month period.
Alongside this Smeg attended the 13th annual Designer Kitchen & Bathroom Awards on 11th November where Smeg collected 2 prestigious awards. The first award was for “Innovation in Design (Kitchen Products)”. The Smeg SF4140MC Linea Microwave Oven was the well-deserved recipient for its sleek and intuitive design. The beautiful appliance follows in the footsteps of the touch control SFP140 Linea Oven in the same range, which also won a Designer Award in 2014. Smeg’s second award of the day was the penultimate category, created to pay tribute to some of the landmark designs which have helped to shape kitchen or bathroom design thinking. The “Design Classic award” was given to our range of 50’s style FAB fridges because they have cemented a place in the market as a true one off. Designer Magazine’s Editor, Martin Allen-Smith said the fridge has become a cultural icon in our homes.
As an organisation, we are truly passionate about design, style and every single detail. We’re delighted and humbled that our products have been recognised for such important awards, alongside other iconic brands, in shaping kitchen and bathroom design. We survive and thrive on being different and the iconic FAB epitomises our ‘Made in Italy’ culture. We couldn’t ask for more.
Take a look at Smeg for your future developments to see how our award winning products can benefit your build.
Article by John Davies, Brand Manager Smeg UK.