Channel 4 and Hotpoint partner on popular weekly magazine show Sunday Brunch.
The exciting partnership includes programme sponsorship; using idents to showcase the brand’s built-in cooking collection, as well as product placement and a licence that allows Hotpoint to use the Sunday Brunch logo on its digital platforms.
The sponsorship idents, created by J Walter Thompson, reflect Hotpoint’s latest TV ad campaign, which showcases warmth and tradition in a modern kitchen setting.
Hotpoint’s sponsorship launched in 2016 and is a first for Hotpoint to include a product placement and licence deal. The product placement showcases Hotpoint’s kitchen appliances during the programme’s cooking segments, with the famed Sunday Brunch kitchen revamped with an extensive range of the brand’s large Hotpoint kitchen appliances, including its new built-in cooking collection.
Rob Ramsey, Partnership Leader at Channel 4 said: “Hotpoint is the perfect fit for Sunday Brunch and we’re thrilled to be able to work with them to create a holistic package combining sponsorship, product placement and licencing. This partnership is a potent way of showcasing their range of quality appliances both in and around the show and extending the relationship with the Sunday Brunch brand across multiple consumer touch points.”