Smeg is very pleased to announce a new partnership with inspirational TV personality and Mum of two, Fearne Cotton.
Both Smeg and Fearne share a deep passion for food, family, fashion, design and the arts, and this mutual affection has resulted in close creative collaboration. After meeting, it was clear that both Fearne and Smeg were hugely excited about the opportunities ahead and since then have never looked back. They both hope the combination of Fearne’s amazing new recipes with innovative retro-styled appliances will inspire a new generation of cooks, excited to get creative and experiment in the kitchen.
The partnership comes during a huge year for the 34-year-old as she releases her debut cookbook: Cook Happy, Cook Healthy. This fulfilment of a lifetime ambition marks a new chapter in her career in which she can add cooking extraordinaire to an already bursting list of achievements. As part of the collaboration she will be sharing some of her favourite recipes with Smeg, so keep an eye on this space! The new book was launched on 2nd June 2016 and Smeg is so pleased to support Fearne’s journey into the cooking arena.
Smeg UK managing director Mike Giddings said:
“We’re delighted to be working with Fearne as she shares so many of the passions that Smeg holds close to its heart too. As a busy working mum, Fearne is someone many of our customers can identify with and having closely followed her mouth-watering Instagram posts she is already proving an inspiration for millions to get creative in the kitchen.”
“I know from having spoken with Fearne, and seeing her use Smeg products, that she loves our 50’s style small domestic appliances and is passionate about cooking with big flavours. We feel fortunate to be supporting her with the next chapter in her career.”