In March, Smeg attended the Ideal Home Show located at London’s Olympia exhibition centre. This year, Smeg gathered inspiration from leading Italian architects to create a chic, inviting, open-plan gallery covering over 200sq. The impressive stand delighted and inspired visitors with the vibrant colours, sleek lines and curves of 180 designer-led, innovative appliances reflecting the Smeg mantra, technology with style. This comprehensive collection of beautifully designed products from Smeg’s extensive portfolio ranged from their wide selection of hobs, built-in ovens, range cookers and dishwashers to washing machines, small domestic appliances and refrigerators.
Smeg launched a series of new products at the show which included the CVI318X 45cm built-in wine cooler and CVI338X under-counter built-in wine cooler. Smeg’s new range of wine coolers enhance the experience of being in the kitchen, keeping different bottles at the optimum temperature, perfect for entertaining at a moment’s notice. Smeg’s wine coolers keep red wine, white wine and champagne at recommended temperatures thanks to two temperature zones that can be individually adjusted. LED lighting and a glass door with an anti-UV ray tint add to the already beautiful classic aesthetic. With the technology and style to match, wine coolers are perfect for specifying into high end properties for the discerning customer looking to differentiate and create a luxurious living space.
In April, Smeg presented at Eurocucina, Europe’s biggest and most important event dedicated to the kitchen environment. It was held in conjunction with the International Furnishing Accessories Exhibition, also located in Milan, Italy. The event, which takes place once every two years, features everything related to design, research and technological innovation in the field of the kitchen. For over 65 years, Smeg has produced domestic appliances with unmistakable style and attention to design, ergonomics and functionality, and as such could not possibly miss the opportunity to take part.
At the show, Smeg launched its Dolce Stil Novo range, labelled as Smeg’s most elegant and technically advanced collection of appliances, conceived and manufactured in Italy. The range includes stunningly innovative built-in ovens, game-changing hobs and pan-stand designs inspired by the natural world. Dolce Stil Novo represents the pinnacle of iconic Italian design in a line-up of minimalist built-in appliances, stylishly created in collaboration with long-time design partner and award winning architect, Guido Canali.
The highly detailed collection of ovens, compacts, wine coolers and coffee machines feature cutting-edge technology such as touchscreen controls and automatically retractable handles cut from the finest materials. They all follow an artistic vision where opposites meet and darkness becomes light.
Smeg has an established history supporting the house builder, designer, architect and specifier markets. Specialising in rigorous product design, Smeg is well known for its iconic style, attention to detail and implementation of new technologies. The unique product portfolio offers a huge variety of choice. This is becoming increasingly popular with the contract kitchen sector as the distinctive products help differentiate builds and add value to both modern and traditional kitchen developments. The aspirational nature of the Smeg brand allows developers to sell a dream lifestyle, where the interior specifications of a new kitchen inspires buyers to visualise themselves living luxurious and creative lifestyle.
As a developer, designer or specifier looking to differentiate with style and quality, the Smeg contracts team can assist with project needs, large and small. For any advice or help regarding Smeg and its products, please don’t hesitate to contact the team on 0344 557 0070.
Smeg. Be bold, be different.